One of the oldest soap traditions there is, and a favorite with customers who've used it for years and won't switch.

African black soap has a soft, earthy character and a rich lather. It's a bar people tend to be loyal to — if you already know it, you know why it's here.

Good for face and body. Keep it on a draining dish, since it's a softer bar than most.

From our shop on the boardwalk at John's Pass in Madeira Beach. Ships anywhere in the U.S.